Logo Design
At the very basic level, logos are symbols made up of text and images that help us identify brands we like. But they can be so much more! A good logo is the cornerstone of your brand. It helps customers understand what you do, who you are and what you value. That’s a lot of responsibility on a tiny image! Here’s the definition of what a logo is and how to make the most of it.
Logo design is all about creating the perfect visual brand mark for a company. Depending on the type, a logo usually consists of a symbol or brandmark and a logotype, along with a tagline. Perhaps the most fundamental function of a logo is giving your business a unique mark that differentiates you from other businesses.
Logo Design
Types of Logo Design
Elements of making a Logo Desining
Think Big
Winning the hearts and minds of consumers with a memorable logo can be the difference between success and failure of a business. A snappy logo can make people connect with your brand and recall your business down the road. Identities are becoming less literal and instead more about the emotional connection one makes with it.
Typography is Important
Typography is so significant it can make or break a logo. Fonts have a personality all their own; they can tell consumers what type of brand they can expect.
Colour Means a Lot
Color gives meaning to everything around us and makes us think or feel a certain way. You also want to ensure that the colors you choose compliment one another.
Easy on the Effects
In the world of Photoshop, we have the ability to change just about any aspect of a logo. However in almost every instance, less is more and these effects only complicate things.